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Now, everyone knows that foods high in sugar and simple carbohydrates make you fat. It's not rocket science to look at a bag of skittles and understand that they won't help get you lean. There is, however, a lot of bad information floating around about foods that are supposedly healthy for you and that support fat loss and muscle building, most either the result of the moron "brotritionist" at your local, commercial gym or the deep advertising pockets of the food industry. This being said, here are some of my least favorite foods and why they suck.

 
 
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Now, everyone knows that foods high in sugar and simple carbohydrates make you fat. It's not rocket science to look at a bag of skittles and understand...

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I wanted to take this a step further than simply going, "Ok, so poor people eat shitty food. That's so sad." So I decided to go on a 36hr poverty diet, t...

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People treat trainers like nutritional priests. No sooner than I mention what I do, people begin listing their dietary sins and seeking penance for their f...

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SBI owner, Jeron Kerridge, visits a local, organic farm in Portland, Oregon. Watch interviews with farm owners and learn about the ways you can get involve...

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For some reason, whenever I'm really pushing one of my clients (which is all of the time thank you), I just can't help but have flashbacks to the old "Oops...

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goals

Physique specialist, Jeron Kerridge, talks about how to stay motivated by setting goals rather than running from pain, and how to make a negative postive.

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bad deadlift

Hey guys! I just finished an awesome back workout. Been working with really high blood volume style training and it's been paying off big time.  I...

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couch potato cat

Over my years in the industry, I've noticed a big difference between those who are in the shape they want to be in and those who aren't. It is the same di...

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Testimonials

Ass kicking and stretching past injuries out...oh so very very painful! ;) However, his service always comes with the infamous "Jeron smile" and when I'm falling to the floor in pain, it makes me hate him just a little bit. I kid.... Sorta. I love the meal plans that are easy to follow, help with correct form for lifting so I feel confident doing it on my own, keeping track of body measurements. Yay for weight loss!

Mirana


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9384 SW Tigard Street
Tigard, OR 97224

From 99W turn left onto Main Street, then left onto Tigard Street after crossing railroad tracks. Turn into the second driveway on the left. You will see a bank of white mailboxes and Sledge Gym will be on the left.

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